You are looking for a Performance Marketing Manager. This person is the engine of your digital growth. They do not just run ads: they manage your budget to make sure every dollar brings back a profit. In the Australian market, finding a person with the right mix of math and creative thinking is hard. This guide helps you write a job post that speaks to the best people in the field.
Righteo provides this template to help you find a candidate who can scale your business. You can use the sections below to build your own job post.
What Does a Performance Marketing Manager Do?
A Performance Marketing Manager focuses on paid channels. Their main goal is to get a high return on ad spend. They look at data every day to see what is working. If an ad is not making money, they stop it. If an ad is doing well, they give it more budget.
They work with many different platforms. In Australia, this usually means Google Ads, Facebook, and Instagram. They might also look at LinkedIn or TikTok. They do not just guess what works: they test everything. They change headlines, images, and target groups to find the best results.
Your Performance Marketing Manager Job Description Template
You can copy and paste this section into your hiring portal. Make sure to add details about your specific company.
Job Summary
You are a data-driven marketer who loves to see numbers grow. As our Performance Marketing Manager, you will lead our paid media strategy. You will plan, run, and check all paid campaigns. Your job is to drive more traffic and sales while keeping costs low. You will work with our creative team to make ads that people want to click.
Main Duties and Responsibilities
- Manage the daily spend across all paid channels: Google, Meta, and others.
- Build and launch new campaigns to reach our sales goals.
- Check data every day to find ways to make ads better.
- Create reports that show where our money goes and what we get back.
- Test different ad versions to see which ones perform best.
- Work with the creative team to request new images and videos.
- Keep track of the latest trends in the Australian digital market.
- Manage the monthly marketing budget to avoid overspending.
- Make sure all tracking links work correctly so we can see the customer journey.
Skills and Qualifications
- Experience running paid ads for at least three years.
- Strong skills with Google Ads and Meta Ads Manager.
- High level of comfort with Google Analytics.
- Ability to read data and explain what it means to people who are not experts.
- Good math skills for managing budgets and calculating ROI.
- Knowledge of the Australian consumer market and buying habits.
- Ability to work well with a team.
- Experience with A/B testing tools.
Why This Role is Different in Australia
Hiring in Australia has its own set of rules. You need to think about the local calendar. For example, the End of Financial Year (EOFY) is a huge time for sales here. Your Performance Marketing Manager must know how to plan for these peaks.
You should also mention local benefits in your Job Description. In Australia, this includes:
- Superannuation payments.
- Annual leave and sick leave.
- Working hours that fit the local time zones.
When you write your post, be clear about these things. It shows you are a professional employer.
How to Identify the Best Candidates
You will get many resumes. How do you find the one that fits? Look for people who talk about results, not just tasks. A good Performance Marketing Manager will say "I grew sales by 20 percent" instead of "I ran ads."
Focus on Data Literacy
Your candidate must love numbers. Ask them how they handle a campaign that is losing money. They should have a clear process for fixing it. They should know how to read a spreadsheet and find the story inside the data.
Check Their Technical Setup Skills
Performance marketing fails without good tracking. Your manager needs to know how to set up pixels and tags. If they cannot track the data, they cannot improve the results. Make sure they understand the technical side of the job.
Writing Your Benefits Section
To get the best people, you need to offer a good package. Do not just list the salary. Tell them why your company is a great place to spend their day.
- Flexible Work: Many digital marketers in Australia prefer working from home some days.
- Learning Budget: The digital space changes fast. Offer to pay for courses or certificates.
- Health and Wellness: Mention if you have a gym nearby or health perks.
- Career Growth: Show them how they can move up in your company.
Frequently Asked Questions
What is the average salary for this role in Australia?
The salary can vary. Usually, it stays between $90,000 and $130,000 per year plus super. This depends on their experience and the size of your budget.
Do they need a university degree?
A degree in marketing or business is helpful. However, in this field, results matter more. Many great managers are self-taught or have industry certificates from Google and Meta.
What is the difference between this and a Social Media Manager?
A Social Media Manager focuses on posts, comments, and brand image. A Performance Marketing Manager focuses on paid ads and direct sales. One builds the brand: the other builds the revenue.
Which tools should they know?
They should be experts in Google Ads, Meta Business Suite, and Google Analytics. Knowledge of Shopify or other store platforms is also a big plus.
Making Your Performance Marketing Hire a Success
Finding the right person takes time. Do not rush the process. Use a clear Job Description to set the right expectations from the start. When you find someone who loves data and knows the Australian market, you are on the path to growth.
Make sure your interview process includes a small test. Ask them to look at a sample data set and tell you what they would change. This shows you how they think. It also proves they have the skills they put on their resume.
Find Your Next Marketing Leader with Righteo
You want the best for your business. Righteo is here to help you find great talent in Australia. Use this template to build your team and start seeing better results from your ad spend. A strong Performance Marketing Manager is the best investment you can make for your digital future. Ready to find your next hire? Start your search today.